The core values of this brand are to be high-end, magnificent, and classy. jlu International Trading Inc. is a new business venture, started in 2018. The current main brand of this company is the clothing brand jlu. Our purpose is to supply consumers high end-quality products while being priced within an affordable range. The core values of this brand are to be high-end, magnificent, and classy, while maintaining the message of promise and commitment. We aim to encourage everyone who wears jlu products to think about the promises and commitments that they have made in their life. It could be the promises and commitments that were broken, are currently being worked on, or in the future. jlu gives customers the ability to be motivated at whatever they do in life. The logo’s presence serves as a reminder to the wearer that it is time to stay in the present and work hard. jlu will provide a range of various polo shirts for the customers to choose from. jlu always strives to provide the best quality of products at a reasonable price, so customers are able to enjoy luxurious products without the financial burden that comes with it.